Strategic alliances have become an important tool for the development and improvement of firm-level competitiveness. Despite the attractive, unions risky and difficult to manage. One of the most important mechanisms to manage and reduce the risk of the alliance is to rely on personal relations between the leaders of the partner firms. Personal connections useful in that they can form the basis for the development of trust between the partners, and through a joint collaborative decision-making and information, thus reducing some of the risks inherent in the association. Despite its usefulness, however, personal relationships can have drawbacks. For example, strong interpersonal ties to unions can sometimes prevent the dissolution of the faltering agreement as feelings can interfere with making difficult but wise decisions termination. To combat this possibility, firms can reduce the lack of personal relationships through careful management role performance management lifelong relationship. "Hide
by Henry Adobor Source: Business Horizons 14 pages. Publication Date: November 15, 2006. Prod. #: BH215-PDF-ENG
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