Competitive and customer needs for standards in various industries, and the development and impact standards. Offers an understanding of standards developed explicitly by using either government or non-government-sponsored, standards bodies, or indirectly, through the evolution of the market. To use or in conjunction with the cases that deal with standards, or as a separate discussion of the vehicle for understanding the role of standards in the industry and their impact on the market. "Hide
by Sanjiv Patel, James Henderson Source: Babson College 18 pages. Publication Date: January 1, 2002. Prod. #: BAB078-PDF-ENG
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