The new president of Rogers Communications and Chief Executive Officer (CEO), provided for future growth opportunities of the company, he is now under control. Director-General takes over the reins at Rogers high point - it was a force to be reckoned with in all areas of the telecommunications sector, including wireless, television, internet and telephone landline. However, competition in the industry was at an all time high and innovations galore. The Director-General knew that in order to successfully develop the strategic direction for the future of Rogers, he had to make a number of compromises that will require a clear understanding of the competitive environment and the future of the industry. Case provides the following: (1) Can Rogers afford to be a leader in all four product areas: wireless, television, internet and landline phone? (2) If Rogers maintain industry trend to offer quadruple play? (3) Where it should be ready to lead and where it should be ready to keep up with the competition? (4) If Rogers to think about the future, as the four (or less) of individual companies or in one company? (5) If Rogers thinking about entering markets in which it does not currently have a strong presence? (6) How to support businesses, such as the media fits into the future of Rogers? (7) How much financial flexibility does Rogers have to make any future strategies? In making these trade-offs, Rogers will have to examine its resource strengths and weaknesses: it will allow it to gain an in-depth understanding of its competitive advantages. Understanding of their competitive advantage will help Rogers to make decisions about future investments resource that will allow it to lead the industry. No matter what Rogers considers compromise solutions, the results should help Rogers continues to outperform its competitors to maintain a net profit of 20 percent and a greater range. "Hide
by Ariff Kachra, Kevin Melhuish Source: Richard Ivey School of Business Foundation 28 pages. Publication Date: May 10, 2011. Prod. #: W11087-PDF-ENG
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