The new president of Rogers' Chocolates has been hired to double or triple the size of the Rogers chocolate, high-end chocolate manufacturer and retailer in Victoria, British Columbia. The case allows a comprehensive analysis of marketing, manufacturing, human resources, financial and strategic issues of positioning in a small company (Canadian sales of $ 12 million per year) from the production, retail, wholesale and online operations. In the case of a crisis that must be solved in the short term. "Hide
by Charlene Zietsma Source: Richard Ivey School of Business Foundation 1 pages. Publication Date: October 24, 2008. Prod. #: 908M89-PDF-ENG
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