Description of the competitive situation in which Robert Mondavi, the leading premium California winery. Mondavi was a pioneer industry, and have recently taken steps to become more international. Mondavi has to cope with the growing competition in the domestic market as well as market share gains at the expense of wineries from Chile and Australia. "Hide
by Michael E. Porter, Gregory S. Bond Source: Harvard Business School 23 pages. Publication Date: June 22, 1999. Prod. #: 799125-PDF-ENG
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