The general manager of an engineering options section at Robert Bosch Engineering India, a subsidiary company of a major German supplier of automotive parts, must expand his section from captive to non-captive company and grow rapidly. He considers that non-linear increase is possible if he leverages talent and competencies built over the years within his division.
He faces sophisticated strategy execution challenges, including challenges associated with financing, the existing captive along with sales and marketing - oriented culture, in changing from a captive to non-captive form of company for growth. The automotive ecosystem, abroad and within India, is rapidly changing with its focus on high technology and offers chances while additionally posing hazards. Senior management's expectations at precisely the same time, are high. He should decide whether to focus on the creation of nonlinear products/services or on captive jobs as a way to satisfy with the revenue aim of his company. The general could also adopt a hybrid strategy.
Robert Bosch Engineering India Plotting a Growth Strategy case study solution
PUBLICATION DATE: July 21, 2014 PRODUCT #: W14282-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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