The case challenges students to develop a strategy for turning small-town retail business after losing a major supplier. Students should develop a strategy to reduce costs (eg, costs and reduction of assets) and a recovery strategy for the restoration and development of the core business of adjacent features (for example, contiguity). That was in February 2009 in Columbus, Montana, population 2,000. Lois Frerck (frair IC), owned trading Bend River (RBT), clothing and gift shop located next to the Outlet Montana Silversmiths (silver). Silversmiths made silver jewelry, rodeo trophy buckles and other western foods in Columbus. RBT was a dealer of silver and 50 percent of its sales come from silver production. In 2006, sales RBT peaked at $ 485,951, and silver has decided to sell directly to their customers via the Internet. In January 2007, he abolished the status of the dealer's RBT. Devastated, Mary Lois and review their options, but they were not able to offset the loss of production of silver with new products. With the onset of the recession in 2007, sales plummeted RBT. In November 2008, Mary Lois said, "business is dying. I can not handle it. I'm going, I'll take half the debt," and she left. As the crisis took its toll on local businesses and tourist trade, RBT in 2008, sales dropped to $ 220,023. In February 2009, Lois asked her sister, Amy, "What should I do?" "Hide
for Tom D. Hinthorne, Patricia A. Holman Source: North American Case Research Association (NACRA) 15 pages. Publication Date: 01 Oct 2011. Prod. #: NA0182-PDF-ENG
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