The case brave students to produce a turnaround strategy for a small-town retail business following the decline of a leading provider. The pupils must produce a retrenchment strategy (i.e., price and asset reductions) and a recovery strategy to reconstruct the core company and develop the next possibilities (i.e., adjacencies). It was February 2009 in Columbus, Montana, people 2,000. Lois Frerck (frair ic) possessed River Bend Trading (RBT), an apparel and gift shop located next to the Montana Silversmiths Outlet (Silversmiths). Silversmiths fabricated silver jewelry, rodeo prize belt buckles, and other western products in Columbus.
In 2006, the sales of RBT peaked at $485, 951 determined to sell directly to its customers over the internet. In January 2007, it revoked the dealer standing of RBT. Mary, Lois and devastated assessed their alternatives, however they were not able to offset the loss of Silversmiths' products with new products. With the start of the recession in 2007, RBT's sales plummeted. In November 2008, Mary told Lois, "The company is expiring. It can't be handled by me. I'm out of here! I'll take my half of the debt," and she left. RBT's 2008 sales fell to $220,023. as the recession took its toll on the tourist trade and also local companies
River Bend Trading Navigating Rough Waters case study solution
PUBLICATION DATE: October 01, 2011 PRODUCT #: NA0182-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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