In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take on the marketing of detergent bar RIN, which was introduced in the Pakistani market in April 1984. This product is specifically designed and positioned as a cloth washer. Mr. Mustafa felt RIN sales reached a satisfactory level in 1988. However, recent studies have confirmed his suspicion that RIN is mainly used for washing dishes. "Hide
by Wasim Azhar Source: Stanford Graduate School of Business 8 pages. Publication Date: February 7, 2008. Prod. #: M313A-PDF-ENG
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