David Liniger, founder of RE / MAX, LLC., I thought that his business was prepared to use the next wave of business opportunities in the real estate market. This industry went from one in which the broker / owners controlled all consumer access to information, the industry in which agents were authorized as independent contractors paid obligations of brokers in the industry in which the buyer and seller have direct access and control over information. Maybe RE / MAX use the next wave of IT to support its agents at the same time appealing to a well-informed and tech-savvy today's home buyers and sellers? Will the transition to the direct support of consumer threaten RE / MAX "with franchise sales and recruitment and retention agent?" Hide
by Linda M. Applegate, Ramiro Montealegre, Jeffrey Sweeney Source: Harvard Business School 21 pages. Date : October 1, 2012. Prod. #: 813054-PDF-ENG
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