David Liniger, cofounder of RE/MAX, LLC., contemplated if his company was prepared to use the next wave of business opportunities in the real estate market. This sector had moved from one in which broker/owners commanded all of the consumers' access to information, to an industry where the representatives were empowered as independent contractors using a fee-based compulsion to the broker, to an industry in which the consumer and seller have straight access to and constraint of information.
Could RE/MAX use the following wave of IT to support its agents while also reaching out to today's well informed and tech-savvy home buyers and sellers? Would a shift towards direct consumer support endanger RE/MAX's franchise sales and representative recruitment and retention?
Riding the Wave of Technological Change at REMAX, LLC case study solution
PUBLICATION DATE: October 01, 2012 PRODUCT #: 813054-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
WPP–Integrating Icons to Leverage Knowledge
Primacy: Global Design from India
Bain Capital & Dollarama
The Financial Cockpit: Three Levers And One Flight Plan
How Apple’s Corporate Strategy Drove High Growth
SUPERIOR SAVINGS BANK’S NEW LOCATION DECISION: IS LESS MORE?
Chocolates El Rey, Spanish Version
BBVA: From Selling Services to Being a Brand
Competing in the Wet AMD Market: Visudyne, Macugen, Lucentis and Avastin
Gervais-Danone / Dr. Oetker (A) (French) French
