Internationally acclaimed singer, celebrity, writer, and Grammy Award winner Ricky Martin "decided [on March 29, 2010] to put an end to the hell which was going on inside [his] head" by using Twitter to openly declare his homosexuality.
Issues introduced by the disclosure included: What alternatives were accessible to Martin's management before and after the disclosure so as to efficiently cope with situations which could have risked Martin’s career and future plans? Can those who were close to Martin plan for a possible brand repositioning strategy? If so, how should they've handled it? Victor Quinones and Sheila Marie Cruz-Rodriguez are affiliated with University of Puerto Rico.
Ricky Martin The Role of Reputation in a Celebrity's Career case study solution
PUBLICATION DATE: March 20, 2015 PRODUCT #: W14720-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
