Believes predicament Richardson Vicks in 1985. After 80 years of growth and independence, the Company is subject to absorption rumors. The goal is to determine why these difficulties have arisen and that, in any case, Richardson-Vicks can do about them. "Hide
by Kevin F. Rock Source: Harvard Business School 11 pages. Publication Date: March 21, 1988. Prod. #: 288048-PDF-ENG
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