This case is of Ricardo Semler, CEO of Semco SA in Brazil, one of the most respected champions of organizational change. The case illustrates the inner turmoil faced Semco as ownership passed from father to son, and the company will reach the decline stage of its business cycle. Radically change the Brazilian economy is the background and provides a sense of ecological chaos is compounded, as the company evolves from a culture based on paternalistic, command-based management to a very democratic, participation management structure.
This study Thunderbird Case. "Hide
by Caren Siehl, Delly Killian, Francisco Perez Source: Thunderbird School of Global Management 12 pages. Publication Date: January 28, 1999. Prod. #: TB0199-PDF-ENG
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