Started in 1992, Tommy Fung and his two friends, Rhine Garden Holdings Company Limited owned two Western restaurant chain in Hong Kong: the Rhine Garden and Café Laguna. During these years, Fung, as managing director, spent much of his time to create a solid foundation for rapid expansion of the company and by opening stores in the satellite towns in the New Territories. Now, when he planned to leave on a high rent city center commercial district, it is imperative for him to establish a clear strategic direction for the marketing of their business, before committing additional resources to further expand the store. "Hide
Shunyin by Lam, Simon Lam, Amy Tan Source: University of Hong Kong, 24 pages. Publication Date: November 13, 2006. Prod. #: HKU603-PDF-ENG
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