Describes the ways in which managers communicate the need to change, in particular, how they use vision, crisis and transition as a rhetorical strategy to mobilize change. It also discusses strategies used by those who try to resist change, the creation of what may be considered a rhetorical contest that determines whether or not to embrace change. "Hide
by Nitin Nohria, Brooke Harrington, 10 pages. Publication Date: August 24, 1993. Prod. #: 494036-PDF-ENG
