REVERSING THE AMD FUSION LAUNCH Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

REVERSING THE AMD FUSION LAUNCH Case Solution

INTRODUCTION:

AMD Company is a smaller player in the processors and chips manufacturing industry which is being dominated by the Intel. The leadership of the AMD is critical about the growth and development of the company and therefore; it has based its strategy on the development and introduction of new products in the markets based on innovation and in line with the latest trends in the technology.

STRATEGIC PLANNING PROCESS OF THE COMPANY:

The strategic planning process of the management of the company is based on innovation in order to enable perfect competition with its rival the Intel. The experts and professionals of the company comprehensively study the markets, industry, customer trends and rival organization of the company. The management of the company realizes the limitations of the business in competing with the intel in the segments where the latter has significant market share.
The first stage of the strategic planning process of both the fusion products Llano and Brazos is the branding of the products under the new vision brand of the company. The managementof the organization feels that the company needs to carve its own branding and marketing strengths rather than competing with the rival on its strengths and branding statements.
After thoroughly analyzing the market trends and customer perceptions, the management of the company has decided to focus on the branding and development of products in terms of improved features, outlook and quality rather than the capability based strategy of the rival for the chips.

The business has decided to develop a chip that is limited in size as compared to the previous product of the company and is also a combination of the CPU and GPU on a single processor. The business has termed this chip as a APU (Accelerated Processing Unit).Moreover, this has enabled the company to attain differentiation for its future products.

The business has segregated the intended customer market in to three segments and they are categorized into casual users, digital hobbyists and content creators. All of these users that the business intends to target are heavily dependent upon improved graphics and power consumption of the device that they use.

The Llano and Brazos fusion products of the company are specifically designed to address these needs of the users that heavily depend upon improved visual display. The Llano product of the company is intended to target the high-end market and the Brazos fusion product of the company are intended for the low-end market of the industry...............

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.