The concentration of the case is on comprehending businesses' campaign contributions and lobbying strategies - and their limits. The case centers on controversy confronting Target Corporation in 2010.
The organization chose to make a gift to Minnesota Forward, a political action committee that had the main goal of sustaining job formation within the state. Pro-gay human rights activists exposed that Republican gubernatorial candidate Tom Emmer, who had previously supported traditional marriage, was chiefly backed by Minnesota Forward. Despite its liberal and socially accountable placement, Target, after this, was subject to severe criticism and activist protests as its contribution was viewed as a contradiction to its social policies. The events put CEO Gregg Steinhafel in a standing to revisit the business policies towards the political behavior. Should there be limitation on what the firm would do on the supporting front? If so, what must those be?
Rethinking Political Activity at Target case study solution
PUBLICATION DATE: November 29, 2012 PRODUCT #: W12350-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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