The numbers and data-driven approaches, i.e. quantitative techniques are often utilized by most of the companies to expedite the innovation process, says the author. In analytics, Strategy and innovation should not only be the focus, but it needs a qualitative technique where analysis provides the in-depth knowledge that are extracted from the observation of the individual. He determines the reasons of avoiding qualitative techniques by the management, furthermore offers six strategies to enhance qualitative observation in a company.
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