Auto Finance Ltd. was the embedded part of one of India's largest conglomerates. The conglomerate was a significant player in the two-wheeler business in India. For this reason, Auto Finance used to expand loans, generally on a fixed interest rate for 3 5 years, to enable cash-strapped customers to buy the vehicles.
The loan facility enabled the two-wheeler office to reach out to a section of consumers that had hitherto not been able to buy two-wheelers. However, the increased penetration was being reached in a price as there were a significant variety of people defaulting on their loans. Auto Finance Ltd. was interested in developing and implementing a credit scoring approach to screen out risky consumers from the pool of applicants and enhance profitability.
Retail Credit Scoring for Auto Finance Limited case study solution
PUBLICATION DATE: May 01, 2014 PRODUCT #: IMB467-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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