Starbucks tremendous growth over the past two decades. In 2007, he was the global reach of more than 17,000 stores in 56 countries. Between 2007 and 2009, however, Starbucks' relentless march was slowed by three forces: the increasingly intense competition, prices for coffee beans and a global economic downturn. In order to remain profitable, the company began to scale back their activities abroad. In 2010, Starbucks was faced with a critical strategic decision: If the company will resume its international expansion and re-energize their commitment to foreign markets? If so, what approach should the company take? If the pace of internationalization of Starbucks "(ie the rate of new store openings abroad), the rhythm of its internationalization (ie, the regularity with which the stores were opened abroad) and the geographical coverage of its internationalization (ie, the number of new countries included) had an impact on the company's results in previous years? Starbucks may have learned from his previous internationalization in the coffee industry in order to guide the future international strategy? "Hide
by Rob Alkema, Mario Koster, Christopher Williams Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: September 17, 2010. Prod. #: 910M73-PDF-ENG
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