This case analyzes Intel's result to imitative entry by Advanced Micro Devices into the 386 microprocessor merchandise group in which Intel had been the sole manufacturer.
The case scenario is established in the year 1991 when AMD first introduced its Intel-compatible 386 processor and before Intel's response is ascertained. The case can be used to discuss general issues affecting adjustment or entry deterrence, in addition to competitive interactions in the pricing and marketing strategy.
Responding to Imitation Intel vs. AMD in 1991 case study solution
PUBLICATION DATE: December 01, 2008 PRODUCT #: 709450-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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