This case presents the story RedMed, leading provider of sleep apnea. The company, founded by Dr. Peter Farrell and Dr. Colin Sullivan (inventor of the device) in Australia, quickly became international. Second company established its headquarters in San Diego and was soon selling the device in Europe, Asia and South America, in addition to their "home" market. The case discusses the various strategies the company should establish and strengthen leadership position in various international markets. "Hide
by George Foster, Janet Feldstein, Corrine Putt, Antonio Davila, Ning Jia Source: Stanford Graduate School of Business 32 pages. Publication Date: February 1, 2002. Prod. #: SM97-PDF-ENG
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