A recent graduate of the MBA International Marketing headed for Mexico on the basis of his family business supply of rosin, it must decide how to respond to the aggressive tactics of his American rival much more. Among other things, the U.S. competitor spreading false rumors among European consumers Mexican company. This case provides background information on Mexican culture and society, as seen in the main character. "Hide
by Lynn Sharp Paine, Gregory Rogers Source: Harvard Business School 18 pages. Publication Date: November 16, 2000. Prod. #: 301070-PDF-ENG
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