The instance depicts rivalry in the marketplace for smartphones in america, as well as the position of a single player, Research in Motion (RIM) who fabricate the popular Blackberry line of products. RIM is in trouble.
Thorsten Heins, a new Chief Executive Officer, must decide how to place the business for the future. The case allows students to comprehend the tactical dynamics in platform-based businesses in general, and to investigate more specifically how a business that led the industry in 2007 could drop to world four years subsequently. The case scenario is predicated on data and information from the public sources.
Research In Motion The Mobile OS Platform War case solution
PUBLICATION DATE: July 16, 2012 PRODUCT #: 613001-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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