Reputation: A Bridge To The Advertising Future Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Seven years earlier, in early 2001, Alexander had started REPUTATION with Carsten, his two associates and Mikkel. Their work had mainly involved international medical firms. Thanks to Carsten and Mikkel's award winning creative thoughts, their customers were in for the long term. The health care section of Bergsoee had rapidly grown to 12 workers. But as the worker count mounted, so did the frustration of the three buddies. Private satisfaction was running low, although they'd located a formula that was uniquely successful. They wanted out of their jobs: better procedures, better results for their customers, and better benefits for themselves.

They considered they understood precisely how to execute just that. What was desired was the capability to offer a one-stop, total-alternative service which will take good care of every building block of a corporate reputation, centered on the idea of Corporate Identity. After a few months of research and evaluation, they were convinced they could make a powerful case for that new notion, STANDING. Running an advertising agency in Denmark proved a challenge; the pragmatism of account managers was a juggling act that was long-lasting, all that along with balancing the direction of creative souls in a market that was small and treacherously competitive.

Reputation A Bridge To The Advertising Future case study solution

PUBLICATION DATE: April 11, 2011 PRODUCT #: IMD576-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE