CARE USA, large ($ 600 million), an international nonprofit / NGO, has recently updated its external branding and positioning to support its international development work. The case sets out the challenges facing the new CEO, Helene Gayle, how she manages to move through the organization.
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by V. Kasturi Rangan, Katharine Lee Source: Harvard Business School 26 pages. Publication Date: August 12, 2008. Prod. #: 509005-PDF-ENG
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