To increase their effectiveness, color cases should be printed out in color. CARE USA, a substantial ($600 million) international nonprofit/NGO, had recently revamped its outside branding and placement in support of its international development work.
The case lays out the challenges facing its new CEO, Helene Gayle, as she handles through the transition of the organization.
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PUBLICATION DATE: August 12, 2008 PRODUCT #: 509005-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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