RentJuice, founded in mid-2008, subject to the subscription service software sold on the phone and live webinars, allowing real estate professionals as brokers and agents to manage and market rental ads, communicate with customers and complete transaction documents (eg , tenant applications, credit screening, lease documents), all through a single, intuitive, Web-based interface. The case is considered RentJuice early development and the challenges that it faces in expanding its direct sales efforts. "Hide
by Thomas R. Eisenmann, Liz Kind Source: Harvard Business School 22 pages. Publication Date: February 02, 2011. Prod. #: 811069-PDF-ENG
Related Case Solutions & Analyses:
Port of Tauranga (B): Jon Mayson-Shaping Our Life Destiny
KenCall – Can Nik Nesbitts Venture Succeed in Kenya
Demand and Supply Forecasting at Air Products–Electronics Specialty Materials
Aid Debt Relief and Trade: An Agenda for Fighting World Poverty (B)
California PERS (B)
Marshall Field and the Rise of the Department Store
Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd.
Bank USA: The Challenge of Compensation after the 2008 Financial Crisis
HIGH TOWER DEPARTMENT STORES
Term paper/Project paper/Take-home examination
