The cofounders of Rent the Runway (RTR), a site that rented out designer dresses, are debating whether to grow their startup at a measured tempo and focus on improving operational effectiveness, or raise a brand new round of venture capital earlier than originally intended, two months after a successful launching In November 2009 Raising more venture capital would allow RTR to sharply expand its stock and client acquisition efforts, in order serve a broader array of customer segments with a wider choice of products, (e.g., accessories, pregnancy wear).
Rent the Runway (Abridged) case study solution
PUBLICATION DATE: August 25, 2014 PRODUCT #: 815055-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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