Color cases should be printed in color, to maximize their effectiveness. Two months after a successful launching in November 2009, the cofounders of Lease the Runway (RTR), a site that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on enhancing operational effectiveness, or raise a new round of venture capital earlier than initially planned.
Raising more venture capital would let RTR to vigorously expand its inventory and customer acquisition attempts, in order serve a broader array of customer segments with a more extensive choice of products, (e.g., accessories, maternity wear).
Rent the Runway case study solution
PUBLICATION DATE: November 10, 2011 PRODUCT #: 812077-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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