Two months after the successful launch in November 2009, co-founders of rental Runway (RTR), a site that rented designer dresses, discuss whether to increase their run at a measured pace, and focus on improving operational efficiency, or to raise a new round of venture capital earlier than originally planned. Raising more venture capital will enable PTP to aggressively expand its inventory and efforts to attract customers to serve a broader range of customer segments with a wider choice of products (such as accessories, clothes for pregnant women).
To enhance their effectiveness, color cases should be printed in color.
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by Thomas R. Eisenmann, Laura Winig Source: Harvard Business School 20 pages. Publication Date: November 10, 2011. Prod. #: 812077-PDF-ENG
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