Renova, a Portuguese toilet tissue maker, is fighting to endure in a stagnant, commoditised market controlled by personal labels and global giants. To grow and maintain its independence, CEO Paulo Pereira da Silva is contemplating about 3 alternatives: 1) personal label production, 2) brand-new practical developments, and 3) releasing a black bathroom tissue.
The thing that should he do? And how should the selected technique be executed? Please copy and paste the following url into an internet browser http://cases.insead.edu/renova/ to see an initial video and an examination copy of the case.
PUBLICATION DATE: June 28, 2010 PRODUCT #: INS131-HCB-ENG
Renova Toilet Paper Avant-garde Marketing in a Commoditized Category case study solution
This is just an excerpt. This case is about SALES & MARKETING
