RELIANCE JIO: THE GAME CHANGER BRINGING REVOLUTION IN INDIAN TELECOM SECTOR Case Solution
India is the 2nd biggest telecommunication market together with 3rd greatest variety of web users worldwide. Till the start of the year 2016, Indian telecom market was appearing like a steady one, mostly all the significant gamers were providing the very same type of services at nearly the exact same cost. 4G was introduced in some market locations however was not getting excessive buzz. However suddenly the whole structure of the market began to alter as this was the moment when a company magnate Mr Mukesh Ambani made statement about introducing of JIO. Reliance JIO composed telecommunication service like a manager, offered every center of telecom for free. Their efficient marketing project, market penetration methods helped them and resulted into getting an excellent variety of users. This case study focuses upon highlighting how a company can alter the whole market situation, what type of methods assists in getting excellent consumer base, how Jio is benefiting the mobile users and exactly what are the effect on other gamers within the marketplace.
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