When pupils have the English language PDF of this Brief Case in a coursepack, they will also have the alternative to purchase an audio version. Reliance Baking Soda is the oldest and most established merchandise of Stewart Corporation. The new Domestic Brand Manager needs to create a 2008 marketing budget that produces a gain increase of 10% over 2007 levels.
She must evaluate the effectiveness of trade promotions and past consumer and ascertain if a price increase will have net bottom line benefits. Then she must choose the optimal allocation of her marketing budget, considering the brand's clear "cash cow" part in the Household Division of Stewart Corporation. Pupils are expected to finish a quantitative assignment: create and defend a budget.
PUBLICATION DATE: May 22, 2009 PRODUCT #: 410S05-HCB-SPA
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
The Proposed Merit Pay Program: Should the Winners Take All
Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
Calculated Risk: Framework for Evaluating Product Development
CaseTrust: Building Third-Party e-Tailing Trust
McDonalds & Starbucks Strategy
Saudi Aramco Oil Company
The Green Hills Market Loyalty Programe
Eastern Condiments Private Limited (B)
The Global Oil and Gas Industry
What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding
