San Miguel Corporation is among the biggest and oldest firms in the Philippines. In its 100 year history, it has created an apparent leadership location in the Philippine beer business, as well as having made triumphant forays into other associated and dissimilar product area. In the later phase of 2000s, Eduardo Cojuangco, the CEO of San Miguel Corporation, which was South Asia's major food and beverage firm, found himself in a quandary. Cojuanco desired to move San Miguel into industries that had scale and future growth possibilities that were good, to build leadership positions in key businesses that would drive growth not only for the Philippines but also for San Miguel. At exactly the same time, San Miguel Corporation would revoke its international expansion strategies. The case involves discussion of this strategy, tracing issues of internationalization versus a national merchandise centered increase in non-allied companies in the Philippines, for example energy, mining, infrastructure and other utilities.
Reinventing the San Miguel Corporation Case Study Solution
PUBLICATION DATE: September 22, 2009 PRODUCT #: 909M74-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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