Carl-Henric Svanberg, CEO of Swedish telecom infrastructure company Ericsson, to reorganize the company's recovery at the end of 2003 after a severe industry downturn. He is convinced that only a more market-oriented and customer-focused organization can remain competitive in the maturing, high-tech, specialized industry. Presents his project, in which user sales and marketing structure plays a central role. Will his ideas will help the company keep its customers and successfully go for new markets?
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Narayandas by Das, Daniela Beyersdorfer Source: Harvard Business School 28 pages. Publication Date: June 29, 2007. Prod. #: 507075-PDF-ENG
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