In the spring of 2007, a vacationer upset bad hotel experience he had on the island of Guam. In the beginning, the reasons for the bad experience, seem to indicate a seemingly minor issues: bad management, bad service and old rooms. The value of the event is to analyze the symptoms and arrive at the root cause of the problem, in particular, the strategy of maximizing profits the hotel owners in a mature industry. Case, a different method of analysis, starting with micro indicators and moving to macro-indicators:. Analysis of symptoms, arriving at reasons for the company's strategy, and, finally, evaluation of the company's position on the use of the product life cycle model "Hide
by Jim Kayalar Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: September 29, 2008. Prod. #: 908M70-PDF-ENG
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