Reed Supermarkets is a high-end supermarket chain with operational presence in numerous Midwestern states. Meredith Collins, the vice president of advertising , visits shops situated in an essentail areas with the largest marketplace, Columbus, Ohio and also the greatest impact on revenue growth. She is apprehensive about amplified competition from dollar stores and limited-assortment stores offering quite low, appealing price points. Reed's market research suggests consumers will willingly visit multiple stores to get the best prices and that as a consequence of the economic slowdown, customer loyalty is deteriorating. Collins must make a decision whether to transform the current marketing and placing plan in an attempt to enhance market share to meet challenging corporate goals. She appeals to customers searching for a quality shopping experience and can also maintain the current placement. The case comprises of an implied quantitative assignment that educators can highlight to the level they decide.
Reed Supermarkets A New Wave of Competitors Case Study Solution
PUBLICATION DATE: June 17, 2011 PRODUCT #: 4296-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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