Reebok executives are considering advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and tour rock concert organized by Amnesty International. In addition, Reebok is launching a new advertising campaign with the slogan «Reeboks Let UBU» «Hide
by John A. Quelch, Tammy Bunn Hiller Source: Harvard Business School 26 pages. Publication Date: August 30, 1988. Prod. #: 589027-PDF-ENG
Related Case Solutions & Analyses:
The Chocolate Factory (B): ‘Sold for 20p’
Operation Rollback Water: The National Guard’s Response to the 2009 North Dakota Floods (Epilogue to B)
Airlines and Antitrust: Scrutinizing the American Airlines-US Airways Merger
Rogers Communications Inc.
South Africa (A): Stuck in the Middle?, Spanish Version
A Persuasion Strategy for Universita’ Bocconi: An Exercise
BioPasteur: Instructions for the Group Discussion
Charlie Merrill and the Financial Supermarket Strategy
Roll Back Malaria and BCG: the Change Initiative
Valuing Currency Management: TOM vs. U.S. Commerce Bank
