redBus The Next Step for Growth Case Study SolutionRedBus has enjoyed tremendous success in the structurally unattractive, fragmented, and non-transparent marketplace for private bus travel bookings by introducing a technology platform to bridge the supply-demand disparity in real-time. This technology platform links the bus operators, travel agents, and bus travelers in a way that is seamless and transparent.
RedBus is considered an industry transformation change broker that has altered the dynamics of the bus travel booking sector with a chaotic business model to provide greater benefit and efficiency and to eliminate the pain points of the bus operators and travelers. This case considers the following growth step of RedBus and analyzes the development of the company’s business model. Should it continue to concentrate on what it does, or just grow to receptive Western and Asian markets beyond the Indian market, diversify its portfolio of service offerings to include air travel, hotels, and tour packages? Authors Sandeep Goyal, Amit Kapoor, and M.P. Jaiswal are affiliated with Management Development Institute.
PUBLICATION DATE: May 15, 2013 PRODUCT #: W13193-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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