This case describes the operating model and the history of Red Tomato, a non-profit organization dedicated to branding and logistical support to local produce farmers in the north-eastern U.S. case highlights the problems that arise in the process of local products available for large consumer markets. "Hide
by Jose Alvarez, V., Mary Shelman, Laura Winig Source: Harvard Business School 32 pages. Publication Date: 06 November 2009. Prod. #: 510023-PDF-ENG
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