The market for the security solutions is extremely fragmented with no central players in the market. Yash finds himself in a predicament where the Indian banking industry is about waking up to the emerging dangers of cyber security.
To be able to convey the value that his merchandises create, develop a pricing plan that may efficiently capture this value, calibrate this worth, and he will need to recognize the value drivers in the banking space. He'll also be required to make a blueprint to roll out his product, part of which includes identifying partners who will help to make the commercialization a success.
Red Force Labs Securing Online Transactions, at What Price Case Study Solution
PUBLICATION DATE: August 01, 2012 PRODUCT #: IMB377-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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