Billions of the hard-to-recycle K-Cup pods are ending up in landfills. Keurig Green Mountain has pledged to make 100% recyclable K Cups by 2020, but how will it achieve this aim? Oxender must address the environmental impact and public scrutiny of the company's trademark product. Yet, she must find a means to defeat the inconsistent and sometimes inadequate recycling infrastructure in Keurig's marketplaces. The students join Oxender in pronouncing the best, practical alternatives.
Recycling at Keurig Green Mountain A Brewing Problem Case Study Solution
PUBLICATION DATE: June 01, 2016 PRODUCT #: W04C82-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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