Since the 1999 merger of Reckitt Benckiser (RB), a global consumer products company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry profits. Said RB strategy to focus on its Powerbrands and high growth category Powerbrands and nurture innovation and roll them on a global scale. Powerbrands was a steady double-digit annual growth for the year, attracts loyal customer base and is usually grabbed a high margin. This case strategy Powerbrands, RB commitment to rapid and purposeful innovation and its implementation of this strategy. "Hide
by Rebecca Henderson, Ryan Johnson Source: Harvard Business School 7 pages. Publication Date: June 1, 2011. Prod. #: 311116-PDF-ENG
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