Recall 2000: Bridgestone Corp. (A) Case Solution
In September 2000, the president of Bridgestone Firestone, the U.S. subsidiary company of Japan's Bridgestone Corp., was invited to appear before an U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary company. The tires had been implicated in several hundred auto accidents and dozens of fatalities in America and elsewhere around the world. This case depicts the conclusions and the tire controversy it modeled for the management of Bridgestone.
Following Bridgestone's development from a regional multinational to a global player by way of acquiring Firestone, an U.S. tire manufacturing company founded in 1900, the instance demonstrates how ethnic differences between the two company systems played a part in creating the scenario and in shaping Bridgestone/Firestone's results to it. A rewritten version of an earlier instance.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: July 10, 2001 PRODUCT #: 302013-HCB-ENG
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