In September 2000, the President of Bridgestone Firestone-, the U.S. subsidiary of Bridgestone Corporation in Japan, was invited to address the U.S. Congress subcommittee investigating the August 2000 recall of more than 6.5 million tires made by a subsidiary. Tires have been involved in hundreds of car accidents and dozens of deaths in the United States and other countries around the world. This case shows the tire dispute and the decisions that she posed for Bridgestone's control. The evolution of search from Bridgestone regional multinational to a global player through the acquisition of Firestone, the U.S. tire manufacturer founded in 1900, the case shows how cultural differences between the two systems business have played a role in creating the situation and in the formation of Bridgestone / Firestone 'S response to it. Rewritten version of the previous case. "Hide
by Lynn Sharp Paine Source: Harvard Business School 35 pages. Publication Date: July 10, 2001. Prod. #: 302013-PDF-ENG
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