Why some companies can be a vital, even after extensive re-engineering, and others flounder and fail? The answer, according to these authors, is the company's ability to rejuvenate their employees by creating a behavioral context of the four characteristics: discipline, support, trust, and stretching. The author traces the history of post-war to determine the harmful qualities that ossified many companies using Westinghouse as an example of repressive context based on the elements of compliance, monitoring, control, and contract. They also show how companies such as Intel and 3M renew themselves by creating an environment in which people are the most important resource. "Hide
by Christopher A. Bartlett, Sumantra Ghoshal Source: MIT Sloan Management Review 15 pages. Publication Date: 01 Oct 1995. Prod. #: SMR017-PDF-ENG
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