IMD-3-1797 © 2007
Pucik, Vladimir; Zalan, Tatiana
The brand-new CEO needs to make a suggestion to the board relating to a basic reorganization of among the world's biggest and most worldwide commercial engineering business which in less than twenty years of its presence went from great to excellent and successively back on the verge of collapse.
Moving the business forward needed being worldwide and regional at the very same time - tapping brand-new markets and ending up being much faster and more effective; cutting expense and driving development. Which of the proposed 3 alternatives is finest fit to support the brand-new tactical program? Knowing goals: Help students to comprehend the vital tactical and organizational problems in handling the global-local stress in intricate worldwide companies.
Rebuilding ABB (A) Case Study Solution
Subjects: Global-local tensions; Centralisation-decentralisation; Global coordination; Global organization
Settings: Global; Industrial engineering; Electric machinery & automation; US$ 22 billion revenues; 2005
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