Rebranding at Oliver Wyman Group Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In 2007, some consulting firms to pass freely under a specific name Mercer Consulting to work more closely together to form a $ 1.5 billion strategy consulting firm Oliver Wyman. CEO John Drzik hope that this rebranding effort will create a greater alignment and cooperation between the company, resulting in a higher value to the customer. With more complex needs, customers looking for consultants with extensive knowledge to solve their most complex problems and each firm, which is formed by Oliver Wyman have extensive knowledge in a particular area that customers wanted. However, the creation of a consulting firm on the basis of specialization are some problems. For example, to what extent can one of the original companies to unite under a single name without losing various specializations (and in some cases, the brand), which has made every company so successful in the first place? This case describes the history of Oliver Wyman, rebranding, and from changes in the organizational structure and recruiting. "Hide
by Robert G. Eccles, Caitlin Simpson Source: Harvard Business School 26 pages. Publication Date: November 7, 2008. Prod. #: 409055-PDF-ENG